Adventure & OUTDOOR Tourism Consultancy
Supporting businesses, destinations and organisations to develop outdoor experiences that are captivating, responsible, visible and bookable.
Northern Latitude provides consultancy grounded in real-world delivery. Our work ranges from designing award-winning experiences for the tourism sector, to supporting businesses with their product development, technology integration and online bookability, across the UK.
We don't advise from a distance — we bring the same hands-on care to your business that we bring to our own.
Our approach
We take a pragmatic, reflective and values-led approach. Much of our work involves helping organisations think clearly about what they're delivering, why they're delivering it, and how it can be done well. We're particularly interested in how adventure and outdoor tourism can grow without losing sight of environmental limits, community context and the responsibility operators have to the places and people they work with.
Who we work with
We work with adventure tourism and outdoor activity providers, destination organisations and tourism bodies, charities and conservation organisations, local authorities and public sector partners, and early-stage and growing outdoor businesses.
What can we help with?
EXPERIENCE & product development
Designing outdoor experiences that are authentic, commercially viable and genuinely sustainable.
Strategy & go-to-market
Helping you think clearly about where you're going, how to get there, and how to present your offer to the world.
digital integration
Supporting businesses with adopting digital ticketing, distributed selling, OTA integration and AI-powered applications and workflows.
Access, Training & safety planning
Wildlife-aware activity planning, risk assessment frameworks and operational guidance for sensitive environments. Building the human infrastructure that makes great experiences possible.
Case Studies
Every project starts with a conversation.
Get in touch and tell us what you're working on. We would love to find out more.