I'm a tourism and outdoor recreation specialist with a passion for helping people connect with places that matter.

After founding and growing one of the North East's leading adventure businesses, I now support organisations across the UK through Northern Latitude, a consultancy focused on regenerative tourism, outdoor recreation and place activation.

Alongside my consultancy work, I continue to design and lead small-group outdoor experiences across North East England. From wildlife encounters and coastal adventures to immersive blue space experiences, I believe tourism can be a powerful force for good when it deepens connections with nature, supports local communities and encourages people to care for the places they visit.

I work with destinations, businesses, local authorities and community organisations to develop experiences, programmes and projects that strengthen communities, improve access to the outdoors and create lasting value for people, places and nature. My approach combines strategic thinking with practical experience gained through designing, delivering and operating outdoor experiences in the real world.

By continuing to work directly with participants and visitors, I ensure my consultancy remains grounded in the realities of customer experience, operations, sustainability and product development.